I was recently asked to answer some questions by the venerable editors at Open Book, and I chose their Dirty Dozen format (or, 12 things you didn't know about me—which should in truth be a number approaching at least 437, because we're strangers like that).
In any case, after I sent off my answers, I thought of a thirteenth item. And not to put too fine a point on this late-breaking addition—it's just maybe the best thing I've ever written.
Years ago, I was hired as a copywriter for Axe Body Spray. I was initially hesitant (as any sane young woman might be), but damn it, I persisted. The client's brief requested some quippy lines for a scent which was only available in Canada during the summer. This is what I came up with:
"Axe Fever. Limited Edition. Unlimited Action."
I nailed it! Or I thought I had? Apparently I had so embodied my Axe writing role that I eclipsed the good taste of my audience: the Canadian market. My copy was rejected. It's likely nobody remembers the wobbly lines I wrote to replace that gem of a slogan, but how could I ever know? I don't know a single adult who buys this stuff (alas, I have no one to "axe").
And now I return to the original purpose of this post. If my 12 answers for Open Book don't interest you on face value alone, you could possibly use them to guess all my passwords? Right? Like those Facebook apps which are basically game-ponds for phishing. Here are my answers.
And here's Open Book's intro: Read More