Guiding thoughts and/or plan:
Redesign the ACCT logo (and identity) to define the organization as a cultural leader, and as a creative hub or think tank for Canadian cinematic culture and history. This identity will break away from aspiring to recreate the Hollywood model and star system. This redesign will establish a brand which is confident, courageous and interesting, and one which celebrates (and possibly pushes the boundaries of) the best in contemporary Canadian culture and identity.
Diverse. Creative. Expansive. Beautiful. Colourful. Cool. Progressive.